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Undergraduate courses

marketing

The School of Marketing offers four different undergraduate study areas within the Bachelor of Commerce: advertising, marketing, public relations, and tourism and hospitality. We are one of the few marketing schools to offer majors in advertising and public relations as part of a firmly business-focused degree.

We work closely with leading professional bodies such as the Australian Marketing Institute and The Communications Council to ensure our courses are in line with industry developments and our students graduate career-ready. Reflective of the high quality of our courses, our public relations course is accredited by the Public Relations Institute of Australia and our advertising major is accredited by the International Advertising Association.

Our marketing major is available fully online.

View our full range of undergraduate courses: