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Higher degrees by research (HDR)

Quality research at the School of Marketing enables us to offer rigorous Higher Degrees by Research (HDR), as well as tailor our courses to keep pace with the demands of modern businesses in Australia and overseas.

Research degrees

Research degrees at both Master and Doctor of Philosophy (PhD) levels are available from the School of Marketing in a broad range of areas. They can be studied on a full-time or part-time basis.

At the Master level courses available are:

Students have flexibility in what their topic of research focus may be, however it must fit within one of the School’s broad areas of research focus:

  • Customer Relationship Management
  • Branding and Corporate Identity
  • Social Marketing and Corporate Social Responsibility
  • Communication and Media Effectiveness
  • Sustainable and Health Tourism.

The School of Marketing was ranked 3-star in both marketing and tourism by the Australian Government in the 2012 Excellence in Research for Australia (ERA) assessment. This means the School’s research in both fields is considered to be of world standard.