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Marketing Insights 2016

Oliver TuckerInvestigating the Antecedent and Moderating Factors Towards Purchase Intention and Willingness to Pay More for Limited Edition Luxury BrandsDownload
Kah Hian YongConsumer Perceptions of CSR Communication: An Experimental InvestigationDownload
Weiwei Zhang and Brian ‘t HartFactors Which Affect Consumer's Perception and Purchase Intention of a Product in the Skincare IndustryDownload
Siobhan Hatton-JonesLuxury Chocolate: Is Scarcer Better? Retail Shelf-Displays and Perceived ScarcityDownload
Anwar Sadat Shimul and Colin ChongDo Luxury Brands need Loyalty Programs? A Research PropositionDownload
Sean LeeCommunicating Ingredient Authenticity in Product Packaging for Luxury Korean Cosmetics - The Case of Ginseng and Snail MucusDownload