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Marketing Insights 2015

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AuthorTitleArticle
Aaron LimThe Art of Brand War:
An Approach to Conceptualising Flanker Brands
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Brian ’t HartPredictors of Purchase Intention of Luxury South Sea Pearls and the Moderating Role of Consumer KnowledgeDownload
Weiwei ZhangConsumers Evaluation of Imitation in Luxury Brands and their Purchase IntentionDownload
Elaine SutrisnaInvestigating the Influence of Brand Effect and Personality Traits Towards Purchase Intention of Limited Edition of Luxury BrandsDownload
Israel NaiThe Influence of Country Image and Country of Origin's Image on Consumer's Uncertainty, Aspiration and Purchasing Intention of High-Tech ProductsDownload
Anwar Sadat ShimulConceptualizing Luxury Brand AttachmentDownload