The School of Marketing contributes to the strong international profile of the Curtin Business School by developing and fostering global relationships and collaborating with industry throughout the Asia-Pacific and beyond.
Many of the school’s teaching staff have worked abroad and provide international perspectives to student education, which is increasingly important in the global marketplace.
The school collaborates with international tertiary institutions through various activities- for example, in 2013 the School of Marketing collaborated with IIT Delhi and sponsored the International Conference on Research in Marketing (ICRM-2013) bringing together researchers in academia and industry to exchange views and support professional development.
The School of Marketing prepares its graduates to be commercially aware of both local and global business environments through participation in programs such as the annual Global Communications competition (GlobCom).
Each year, students are invited to participate in GlobCom, which runs across five continents and encompasses students from universities across the world.
These opportunities and relationships encourage our students to work closely with industry-based clients and learn how to apply theory to real-world requirements in a global context.