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Communication and Media Effectiveness

The research area of Communication and Media Effectiveness is focused on understanding messages and media that work.

communication media

The research relates to messages and media that are relevant to a given audience and moving them towards a desired action. The continued evolution of technology, audiences and communication media raises many interesting research questions relating to the effectiveness of advertising appeals, the future of interruptive advertising, as well as questions about social communication media and audience engagement across converging technologies.