2016 TRC Symposium
On February 4 and 5, more than 80 delegates from academia, government, industry and the community attended the 2016 ‘Food, Wine and China: A Tourism Perspective’ Symposium, an international event which was held at Curtin University’s Margaret River Campus and organised by the Curtin Business School Tourism Research Cluster in collaboration with the Asia Business Centre.
The booming Chinese outbound tourism market has become the fastest-growing tourism source market and the largest spender in international tourism globally. Many destinations around the world intend to capitalise on the opportunities this new market creates. A common strategy is the development of new products, services and also strategic partnerships, which require major adaptations in supply and service structures within destinations.
2016 TRC Symposium program
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