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2016 TRC Symposium

On February 4 and 5, more than 80 delegates from academia, government, industry and the community attended the 2016 ‘Food, Wine and China: A Tourism Perspective’ Symposium, an international event which was held at Curtin University’s Margaret River Campus and organised by the Curtin Business School Tourism Research Cluster in collaboration with the Asia Business Centre.


2016 TRC Symposium

Symposium Theme

The booming Chinese outbound tourism market has become the fastest-growing tourism source market and the largest spender in international tourism globally. Many destinations around the world intend to capitalise on the opportunities this new market creates. A common strategy is the development of new products, services and also strategic partnerships, which require major adaptations in supply and service structures within destinations.

 

Supporters

Supporters

Program

2016 TRC Symposium program

Speakers

Download speaker presentations

Contact us

2016 TRC Symposium
Tourism Research Cluster
School of Marketing
Curtin Business School
GPO U1987
Perth WA 6845

General enquiries: TRC@curtin.edu.au

For additional program information, contact Symposium Chair, A/Prof Christof Pforr:
c.pforr@curtin.edu.au
+61 8 9266 7743