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Mr Michael Liew

Michael Liew

Michael Liew is a Senior Brand Manager in the Valiram Group, a leading retailer & distributor of luxury brands in the Asian-Pacific region. As Senior Brand Manager of the watch division, Michael oversees all aspects of operations & branding for all Swiss Watch Gallery stores (multi brand luxury watches), Wear + When (fashion watches) as well as single brand stores such as Rolex, IWC, Tudor, Omega in key cities & airports in Malaysia.

Prior to this, Michael worked in the premium beauty industry in Malaysia for over 20 years. During this time he successfully launched & developed portfolios of different brands across categories such as fragrance, makeup & skincare with various distributors as well as industry powerhouses such as L’Oreal, Estée Lauder Companies and LVMH. His personal favourite area to work in & area of expertise is in fragrances, which has been a constant throughout his career.

Michael began his professional journey as an English teacher before diversifying into a career in fashion, managing Cerruti 1881 menswear & Replay, taking on retail operations, buying & visual merchandising before moving to the company’s beauty division.

He credits his success to his fascination in the power of a brand’s DNA & stories as well as being continuously inspired by the people he works with.