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Dr Issac Cheah

Dr Isaac Cheah’s business experience includes marketing communications and brand research in the retail and advertising industry. He has also been involved in several research and consulting projects with domestic and international clients such as Club 21 Singapore, Blackberry, Shiseido, IGA Australia, Gabriel Chocolate, Simmos Ice Cream and the Department of Agriculture and Food WA. He currently holds the postgraduate coordinator position in the School of Marketing at Curtin University. His research has focused on country image, brand personality, consumer ethnocentrism and nostalgic appeals in communication.  His publications include Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Fashion Marketing and Management, Marketing Intelligence and Planning amongst others.